First-of-its-kind coffee cup, focusing on sensory science to create a cup that makes your filter coffee taste better. The colour pink has shown to improve coffees perceived sweetness up to 40%.
Also with different lip shapes to change the point of impact on the mouth, highlighting different elements of coffees, encapsulating your preferences and in some cases changing the coffees profile completely.
Utilised in winning multiple National Brewers cups and making finals in World Brewers Cup.
Bouba's round shape has been designed to highlight aromatics, promote swirling and be held directly.
